Media Relations
Media relations is the backbone to any effective public relations campaign. Strong media relationships leading to third party validation instills trust in your customers and increases brand awareness.
Through strategic media campaigns, I ensure that your story is timely, compelling and newsworthy. I work hand-in-hand with you to zone in on your story and what makes your biz stand out.
Journalists are busy. Aren’t we all? It’s absolutely necessary to have built relationships with journalists who share the same audience you’re trying to reach. I’ve made it a point in my career to build a diverse index of media friendlies, whom I work with often.
Writing & Editing
Whether it be a press release, industry blog post, byline or a customer newsletter, it’s important to have compelling, written content that captivates and motivates your audience.
Every piece of written content your business shares needs to be intentional, digestible and error-free. Words are valuable and the way you tell your story across all verticals must align with your mission and values as an organization.
When you work with me, we’ll assess your current public presence, discuss your goals and develop a roadmap to reenergize your messaging.
Event Management
Events bring people together to celebrate, learn and connect. The face time provided by engaging events is invaluable in building a trusted network and driving news.
Whether it’s a community event, product launch, industry conference, expert panel or internal, team-building event, there are a lot of logistics and details to keep track of. It’s an around-the-clock job just to stay on top of everything.
Not only will I help to manage and plan your big (or small) event, I will develop content for both social media and media outreach. The event itself, is just the beginning. In order to get the biggest bang for your buck, we’ll explore places for that content to live, resulting in an extended impact for your event and in turn, your business.
KAROLINE ETTER 